________ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.
A) Channel expansion
B) Channel integration
C) Channel migration
D) Omniretailing
E) Automated retailing

Question

Quizplus · Accepted Answer

As long as the store and the Internet channel represent the same retailer, the firm is happy. But if customers gather information from one of its channels, then buy from a channel hosted by a competitor, the retailer suffers from the frustrating problem of channel migration

________ Occurs When Customers Gather Information from a Retailer's Channel