Which of the following strategies aids in reducing channel migration?
A) Offer uniquely relevant information to customers.
B) Persuade suppliers to increase their sales forecasts.
C) Encourage vendors to deliver complete assortments.
D) Increase efficiencies of supply chain management.
E) None of these

Question

Which of the following strategies aids in reducing channel migration? 
A) Offer uniquely relevant information to customers.
B) Persuade suppliers to increase their sales forecasts.
C) Encourage vendors to deliver complete assortments.
D) Increase efficiencies of supply chain management.
E) None of these

Quizplus · Accepted Answer

Three approaches that multichannel and omnichannel retailers can use to reduce channel migration are (1) providing better customer service, (2) offering uniquely relevant information based on proprietary data the retailer has collected about the customers, and (3) promoting private-label merchandise that can be purchased only from the retailer.

Which of the Following Strategies Aids in Reducing Channel Migration