Which of the following statements is True of the operations of multichannel retailers?
A) Integrating various channel operations does not pose a major problem.
B) They need to maintain a consistent image across channels.
C) Most retailers have a common organization to manage all channels.
D) Competition does not have a significant impact on pricing.
E) Similar assortments are often suitable for various channels.

Question

Quizplus · Accepted Answer

Retailers need to provide a consistent brand image of themselves and their merchandise across all channels. For example, Patagonia reinforces its image of selling high-quality, environmentally friendly sports equipment in its stores, its catalogs, and on its website. Each of these channels emphasizes function, not fashion, in the descriptions of Patagonia's products.

Which of the Following Statements Is True of the Operations