Matt often goes to a retail store to look at electronic goods. He learns about the brands and products and searches the Internet for lower prices. This act by Matt is an example of
A) sweethearting.
B) automated retailing.
C) omniretailing.
D) showrooming.
E) channel integration.

Question

Quizplus · Accepted Answer

Showrooming occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price. Three approaches that multichannel and omnichannel retailers can use to reduce showrooming are (1) providing better customer service, (2) offering uniquely relevant information based on proprietary data the retailer has collected about the customers, and (3) promoting private-label merchandise that can be purchased only from the retailer.

Matt Often Goes to a Retail Store to Look at Electronic