Multichannel and omnichannel retailers struggle to provide an integrated shopping experience, because
A) various channels demand various skills and unique resources.
B) they do not have intermediaries for supplying products.
C) they generally offer limited assortments in their channels.
D) multichannel retailing often results in a pyramid scheme.
E) merchandise is offered at the same price across channels.

Question

Quizplus · Accepted Answer

Multichannel and omnichannel retailers still struggle to provide an integrated shopping experience, because the various channels demand various skills as well as unique resources. Handling individual items, rather than cartons, and shipping them to individual consumers, instead of retailers, requires unique packaging, a different type of storage and order picking system, different transportation systems, and intermediaries.

Multichannel and Omnichannel Retailers Struggle to Provide an Integrated Shopping