________ occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.
A) Returning
B) Direct selling
C) Automated retailing
D) Showrooming
E) Sweethearting

Question

Quizplus · Accepted Answer

A particularly concerning form of channel migration is called showrooming. Showrooming occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price. Three approaches that multichannel and omnichannel retailers can use to reduce showrooming are (1) providing better customer service, (2) offering uniquely relevant information based on proprietary data the retailer has collected about the customers, and (3) promoting private-label merchandise that can be purchased only from the retailer.

________ Occurs When a Consumer Goes into a Store to Learn