Retailers can reduce showrooming by
A) designing programs to sell merchandise to other distributors rather than end-users.
B) using a single channel to promote products.
C) offering limited assortments on their websites.
D) promoting private-label merchandise that can be purchased only from the retailer.
E) recruiting people to become distributors in their network.

Question

Quizplus · Accepted Answer

Showrooming occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price. Three approaches that multichannel and omnichannel retailers can use to reduce showrooming are (1) providing better customer service, (2) offering uniquely relevant information based on proprietary data the retailer has collected about the customers, and (3) promoting private-label merchandise that can be purchased only from the retailer.

Retailers Can Reduce Showrooming by