________ involves selling the same products at the same prices through the same distribution system for all channels.
A) Channel migration
B) Showrooming
C) Automated retailing
D) Integration
E) Personalization

Question

Quizplus · Accepted Answer

Many store-based retailers have a separate organization to manage their Internet and catalog operations. But as the multichannel and omnichannel operation matures and becomes more omnichannel, retailers tend to integrate all operations under one organization.

________ Involves Selling the Same Products at the Same Prices