Compared to other retail formats, the greatest benefit that store shopping offers is
A) the ability to touch and feel the products.
B) personal safety.
C) easy availability of information for product comparison.
D) broader and deeper assortments.
E) availability of detailed information for evaluating a product.

Question

Quizplus · Accepted Answer

Perhaps the greatest benefit offered by stores is the opportunity for customers to use all five senses-touching, smelling, tasting, seeing, and hearing-when examining and evaluating products. Although new technologies such as three-dimensional and 360-degree projections can enhance representations of products on a computer or mobile phone screen, these visual improvements do not provide the same level of information customers get when they actually try on a swimsuit or smell the fragrance of a candle.

Compared to Other Retail Formats, the Greatest Benefit That Store