Which of the following strategies can a retailer utilize to attract shoppers to its website?
A) Persuade investors with positive sales forecasts.
B) Encourage vendors to deliver the assortments.
C) Focus on bankruptcy proceedings to create a trustworthy image.
D) Print the website address on signage, bags, and in advertising.
E) Prime its sales associates to use its website.

Question

Which of the following strategies can a retailer utilize to attract shoppers to its website? 
A) Persuade investors with positive sales forecasts.
B) Encourage vendors to deliver the assortments.
C) Focus on bankruptcy proceedings to create a trustworthy image.
D) Print the website address on signage, bags, and in advertising.
E) Prime its sales associates to use its website.

Quizplus · Accepted Answer

Retailers benefit by using multiple channels synergistically. Multichannel and omnichannel retailers can use one channel to promote the services offered by other channels. For example, the URL of a store's website can be advertised on in-store signs, shopping bags, credit card billing statements, point-of-sale (POS) receipts, and the print or broadcast advertising used to promote the store. The physical stores and catalogs are also advertisements for a retailer's other channels.

Which of the Following Strategies Can a Retailer Utilize to Attract