Stacy's is a popular convenience store. It notices that most of its customers visit the store during the week to shop for products such as milk and fruit. Therefore, it maintains sufficient stock of these products. Which of the following segmentation methods is the store using?
A) Geographic segmentation
B) Buying situation segmentation
C) Demographic segmentation
D) Psychographic segmentation
E) Personality segmentation

Question

Quizplus · Accepted Answer

Consumers may have the diverse demographics or lifestyles but have similar buying situations. Thus, retailers may use buying situations, such as fill-in versus weekly shopping, to segment a market.

Stacy's Is a Popular Convenience Store