The Main Game, a retail store, appeals to people who enjoy role-playing games. The store carries games, books, and has a play area where fans can meet and play against one another. The store mainly targets people who enjoy adventure and games. Therefore, the store is using ________ as the scheme for classifying its target market.
A) geodemographic segmentation
B) demographic segmentation
C) lifestyle segmentation
D) geographic segmentation
E) benefit segmentation

Question

Quizplus · Accepted Answer

Lifestyle segmentation is done on the basis of how people spend their time and money and what activities they pursue.

The Main Game, a Retail Store, Appeals to People Who