________ is the segmentation method that uses multiple variables to identify customers in the target segment according to their benefits sought, lifestyles, and demographics.
A) Hedonic need identification
B) Buying situation segmentation
C) Composite segmentation
D) Multiattribute model
E) Trickle-down approach

Question

Quizplus · Accepted Answer

As no segmentation approach meets all the criteria, multiple variables are needed to identify the customers' needs. Therefore, composite segmentation is used, which considers multiple variables to target customers.

________ Is the Segmentation Method That Uses Multiple Variables to Identify