Brian's is a department store. It observes that most of its customers prefer weekly shopping and accordingly maintains its merchandise stock. Therefore, the store's segmentation is based on
A) buying situation.
B) demographics.
C) income.
D) personality.
E) social class.

Question

Quizplus · Accepted Answer

The buying behavior of customers with the same demographics or lifestyle can differ depending on their buying situation. Thus, retailers may use buying situations, such as fill-in versus weekly shopping, to segment a market.

Brian's Is a Department Store