Which of the following segmentation methods would be most appropriate for a retailer selling laptops mainly targeting college students?
A) Geographic segmentation
B) Buying situation segmentation
C) Demographic segmentation
D) Benefit segmentation
E) Personality segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation groups consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

Which of the Following Segmentation Methods Would Be Most Appropriate