Which of the following is an example of related diversification?
A) Purchasing from different vendors
B) Operating in similar locations
C) Targeting another market segment
D) Using a newer medium for advertising
E) Developing a management information system

Question

Quizplus · Accepted Answer

In a related diversification growth opportunity, the retailer's present target market and retail format share something in common with the new opportunity. This commonality might entail purchasing from the same vendors, operating in similar locations, using the same distribution or management information system, or advertising in the same newspapers to similar target markets.

Which of the Following Is an Example of Related Diversification