Which of the following retail growth strategies has the greatest chance for succeeding?
A) Related diversification growth opportunity
B) Market penetration growth opportunity
C) Market expansion growth opportunity
D) Retail format development growth opportunity
E) Unrelated diversification growth opportunity

Question

Quizplus · Accepted Answer

Typically, retailers have the greatest competitive advantage and most success when they engage in opportunities that are similar to their present retail operations and markets. Thus, market penetration growth opportunities have the greatest chances of succeeding because they build on the retailer's present bases of advantage and don't involve entering new, unfamiliar markets or operating new, unfamiliar retail formats.

Which of the Following Retail Growth Strategies Has the Greatest