In Sid's Surf Shop, there is a 10-foot-long surf board on legs with swimwear on it near the entrance to the department where surfing merchandise is sold. The surfboard attracts many customers into that department. This is an example of a(n)
A) bulk fixture.
B) gondola display.
C) freestanding display.
D) cash wrap.
E) end cap.

Question

Quizplus · Accepted Answer

Freestanding displays are fixtures that are located on aisles and designed primarily to attract customers' attention and bring them into a department.

In Sid's Surf Shop, There Is a 10-Foot-Long Surf Board