When Joe visited Decors, he was surprised to see tea cups displayed up a wall almost to the ceiling. The wall is an example of a
A) feature area.
B) digital signage.
C) planogram.
D) bulk fixture.
E) point-of-purchase.

Question

Quizplus · Accepted Answer

Feature areas are the areas within a store that are designed to get customers' attention. They include freestanding displays, mannequins, end caps, promotional aisles or areas, walls, dressing rooms, and cash wraps.

When Joe Visited Decors, He Was Surprised to See Tea