Which of the following is not recommended as a merchandise location practice?
A) Retailers should strategically place impulse and demand/destination merchandise throughout the store, so they can increase the chances that a customer will shop the entire store and focus on the merchandise with a high GMROI.
B) Retailers should place merchandise with a high GMROI at or close to the store entrance to attract customers' attentions and sell fast.
C) Retailers should display some of their most compelling merchandise in the strike zone to create a desirable first impression of the store.
D) Retailers should display high GMROI products at the right-hand side of the store.
E) A retailer should strategically cluster complementary products together to facilitate multiple purchases.

Question

Quizplus · Accepted Answer

The most heavily trafficked and viewed area is the right-hand side of the store because most people turn right when they come into a store. By this point in their journey through the store, customers have become accustomed to the environment, have developed a first impression, and are ready to make purchase decisions. Thus the right-hand side is a prime area for displaying high-GMROI merchandise.

Which of the Following Is Not Recommended as a Merchandise