At the home improvement store Home Fits, there is an area at the back that has one of three categories of merchandise throughout the year. From January through March, the area has organization and garage storage merchandise; from April through September, it has lawn, garden, and patio merchandise; and from October through December, it has Christmas merchandise. This special section at the store is an example of a(n)
A) consumer motivator.
B) freestanding fixture.
C) gondola display.
D) impulse product center.
E) promotional area.

Question

Quizplus · Accepted Answer

A promotional aisle or promotional area is a space used to display merchandise that is being promoted. Drugstores, for instance, use promotional aisles to sell seasonal merchandise, such as lawn and garden products in the summer and Christmas decorations in the fall.

At the Home Improvement Store Home Fits, There Is an Area