A(n) ________ creates the customer's first impression of the store's offering and is the area where retailers place their most compelling merchandise.
A) strike zone
B) decompression zone
C) end cap
D) planogram
E) gondola

Question

Quizplus · Accepted Answer

Once through the decompression zone, customers often turn right (in Western cultures) and observe the prices and quality of the first items they encounter. This area, referred to as the strike zone, is critical, because it creates the customer's first impression of the store's offering. Thus, retailers display some of their most compelling merchandise in the strike zone.

A(n) ________ Creates the Customer's First Impression of the Store's