Sam's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Sam's using?
A) Tonnage merchandising
B) Price lining
C) Color presentation
D) Frontage presentation
E) Atmospherics

Question

Quizplus · Accepted Answer

As the name implies, tonnage merchandising is a display technique in which large quantities of merchandise are displayed together. Customers have come to equate tonnage with low price, following the retail adage "Stock it high and let it fly."

Sam's Merchandise Is Sold in Large Quantities and Stacked High