What are the basic shopping goals of a customer that depend on a store's environment?
A) Task completion and recreation
B) Sale shopping and bargain hunting
C) Customer satisfaction and customer service
D) Bulk purchasing and bulk breaking
E) Entertainment and exercise

Question

Quizplus · Accepted Answer

Customers have two goals; a utilitarian goal of task completion and a hedonic goal of recreation.

What Are the Basic Shopping Goals of a Customer That