Customers shopping in a scented store
A) feel no significance difference in the shopping experience.
B) tend to spend less time in the store.
C) think they spent less time in shopping.
D) feel they wait a long time for checking out.
E) always make impulsive purchases.

Question

Quizplus · Accepted Answer

Scent has a large impact on customer's mood and emotions. Customers in scented stores think they spent less time in the store than do those in unscented stores. Scents thus can improve customers' subjective shopping experience by making them feel that they are spending less time examining merchandise, waiting for sales help, or checking out.

Customers Shopping in a Scented Store