A business philosophy and set of strategies, programs, and systems that focuses upon identifying and building loyalty with a retailer's most valued customers is called
A) customer loyalty management.
B) strategic relationship management.
C) most valued customer management.
D) strategic consumer management.
E) customer relationship management.

Question

Quizplus · Accepted Answer

CRM enables retailers to develop a base of loyal customers and increase its share of wallet-the percentage of the customers' purchases made from that retailer.

A Business Philosophy and Set of Strategies, Programs, and Systems