Which of the following statements does not describe the customer relationship management process that retailers implement?
A) The process begins with the collection and analysis of data about a retailer's customers and the identification of its best customers.
B) CRM is an iterative process that turns customer data into customer loyalty and repeat-purchase behavior.
C) Retailers concentrate on providing more value to their best customers using targeted promotions.
D) Loyal customers share a personal bond with retailers.
E) All of these statements describe customer relationship management.

Question

Quizplus · Accepted Answer

The objective of the CRM process is to develop loyalty and repeat purchase behavior among a retailer's best customers. Customer loyalty is more than having customers satisfied with a retailer and making repeat visits.

Which of the Following Statements Does Not Describe the Customer