________ refers to the percentage of the customers' purchases made from the retailer.
A) 80-20 rule
B) Share of wallet
C) Customer lifetime value
D) Profit sharing
E) 1-to-1 retailing

Question

Quizplus · Accepted Answer

CRM enables retailers to develop a base of loyal customers and increase its share of wallet-the percentage of the customers' purchases made from the retailer.

________ Refers to the Percentage of the Customers' Purchases Made