________ indicates that customers are committed to purchasing merchandise and services from the retailer regardless of competing retailers' enticements.
A) Customer commitment
B) Customer loyalty
C) Customer satisfaction
D) Customer attitudes
E) Customer interest

Question

Quizplus · Accepted Answer

Loyal customers have a bond with the retailer, and the bond is based on more than a positive feeling about the retailer.

________ Indicates That Customers Are Committed to Purchasing Merchandise and Services