What is the primary objective of CRM process?
A) To develop a base of loyal customers who patronize the retailer frequently
B) To satisfy customers by providing discounts and special offers
C) To increase the foot-traffic into retail stores
D) To offer the best prices possible to their target customer
E) To attract customers away from competitors

Question

Quizplus · Accepted Answer

The objective of the customer relationship management process is to develop loyalty and repeat purchase behavior among a retailer's best customers.

What Is the Primary Objective of CRM Process