Customer loyalty means
A) customers are committed to purchasing from the retailer and will seldom shop at competing stores.
B) customers have a high frequency of purchasing merchandise from the retailer.
C) customers have most recently shopped and purchased from the retailer.
D) customers make the highest amount of their purchases at one retailer and will be loyal to that retailer.
E) customers have positive emotions about a retailer and will be loyal to that retailer.

Question

Quizplus · Accepted Answer

Customer loyalty means that customers are committed to purchasing from the retailer and will resist activities of competitors attempting to attract their patronage. It is more than having a positive emotion about the retailer or just spending a lot of money.

Customer Loyalty Means