Using the brand asset valuator, how would you classify the Kodak brand (covered in Chapter 3)?
A) New or unfocused
B) Niche
C) Leadership
D) Commoditization

Question

Quizplus · Accepted Answer

Kodak, once a leader in the photography industry, has seen its brand value decline due to the digital revolution and its failure to adapt quickly, leading to a perception of it being more of a commodity than a distinct leader or niche brand.

Using the Brand Asset Valuator, How Would You Classify the Kodak