When a brand is said to be commoditized, what does this refer to?
A) The brand is sold everywhere.
B) The brand has reached the pinnacle of equity.
C) The user associates the brand with a narrow functional need.
D) All of these.

Question

Quizplus · Accepted Answer

When a brand is said to be commoditized, it means that consumers perceive it as interchangeable with other brands based on a narrow functional need, rather than any unique qualities or brand equity.

When a Brand Is Said to Be Commoditized, What Does