The Zaltman metaphor elicitation technique (ZMET) is which of the following?
A) Survey
B) Ethnography
C) Conjoint analysis
D) Projective technique
Correct Answer:
Verified
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A)
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Q16: The Zaltman metaphor elicitation technique (ZMET) proposes
Q17: Qualitative research is useful because it does
Q18: Quantitative research is useful because it does
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Q20: Quantitative measures of brand associations must do
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