Which qualitative tool is both effective and efficient for brand managers in identifying associations?
A) Ethnography
B) Focus groups
C) Netnography
D) Projective techniques

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The Answer of Which qualitative tool is both effective and efficient for brand managers in identifying associations?
A) Ethnography
B) Focus groups
C) Netnography
D) Projective techniques

Which Qualitative Tool Is Both Effective and Efficient for Brand