Quantitative research is useful because it does what?
A) Enables you to measure differences between brands
B) Generates interesting stories about the brand
C) Helps consumers access subconsciously held information
D) None of these

Question

Quizplus · Accepted Answer

Quantitative research is particularly useful for its ability to measure and quantify differences between brands, allowing for comparisons based on numerical data.

Quantitative Research Is Useful Because It Does What