Quantitative measures of brand associations must do which of the following?
A) Measure how users view the brand across a large sample
B) Compare your brand against its competitors
C) Collect demographic information on users
D) All of these

Question

Quizplus · Accepted Answer

Quantitative measures of brand associations aim to understand how users perceive the brand, often requiring a large sample for statistical significance, comparing the brand against competitors to identify strengths and weaknesses, and collecting demographic information to understand who the brand's users are and how perceptions might vary across different groups.

Quantitative Measures of Brand Associations Must Do Which of the Following