Social influence bias effects focus groups. What does this refer to?
A) Few people want to talk up in public
B) The moderator can lead attendees towards a certain answer
C) People turn up solely for a fee and say anything
D) Attendees may simply go along with the views of one or two members in order to avoid conflict

Question

Quizplus · Accepted Answer

Social influence bias in focus groups refers to the tendency of attendees to conform to the opinions of one or two dominant members to avoid conflict, rather than expressing their own independent views.

Social Influence Bias Effects Focus Groups