Ethnography is less valuable for brand managers because ______.
A) it is naturalistic and less subject to researcher bias
B) it is cheap and easy
C) it generates quick results
D) it is unpredictable and time-consuming

Question

Quizplus · Accepted Answer

Ethnography is considered less valuable for brand managers primarily because it is unpredictable and time-consuming. Ethnography involves in-depth study and observation of people in their natural environments, which can take a significant amount of time and does not always produce predictable or immediate results useful for quick decision-making in branding.

Ethnography Is Less Valuable for Brand Managers Because ______