Aided recall is a weak form of salience. Is it of no value?
A) No, it shows your marketing is working.
B) Yes, the consumer knows nothing about your brand.
C) No, the consumer is just faced with too much choice.
D) Yes, why waste any more time on this brand.

Question

Quizplus · Accepted Answer

Aided recall, even if considered a weak form of salience, indicates that consumers have some level of awareness of your brand, suggesting that your marketing efforts are having an impact.

Aided Recall Is a Weak Form of Salience