If a brand asset is high on fame and low on uniqueness, what options do you have?
A) Focus on sole use to build up awareness
B) Avoid solo use
C) Lose it altogether
D) Ignore it

Question

Quizplus · Accepted Answer

Since the asset is already high on fame but low on uniqueness, avoiding solo use can help in differentiating the brand by not relying solely on an asset that isn't unique to the brand.

If a Brand Asset Is High on Fame and Low