What are some key considerations in choosing a brand name?
A) That it reflects the brand position
B) That is can be protected
C) That it is memorable
D) All of these
Correct Answer:
Verified
Q24: Firms must build brand assets to communicate
Q25: How does one measure brand assets?
A) By
Q26: If a brand asset is high on
Q27: If a brand asset is low on
Q28: Should brand managers emphasize fame or uniqueness
Q30: What type of brand name is Nike?
A)
Q31: What type of brand name is Apple?
A)
Q32: How does a brand manager externally communicate
Q33: What is the main strength of Apple's
Q34: What is the main strength of IBM's
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