Should brand managers emphasize fame or uniqueness when dealing with individual brand assets?
A) Uniqueness
B) Fame
C) Aim for balance
D) Maximise both

Question

Quizplus · Accepted Answer

Maximizing both fame and uniqueness is beneficial for brand assets. Fame ensures that the brand is widely recognized and remembered, while uniqueness differentiates the brand from competitors, making it stand out in the market. Together, they strengthen the brand's position and appeal to a broader audience.

Should Brand Managers Emphasize Fame or Uniqueness When Dealing with Individual