________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.
A) Total market potential
B) Company demand
C) Market demand
D) Company sales potential
E) Sales quota

Question

Quizplus · Accepted Answer

Total market potential refers to the total demand for a product or service in a given market. It is the maximum sales that could be achieved by all firms in the industry during a given period under certain conditions. It is a theoretical concept that assumes that every potential customer will buy the product or service.

________ Is the Maximum Sales Available to All Firms in an Industry