A low market-penetration index indicates ________.
A) substantial growth potential for all firms
B) it will be expensive for the firms to attract the few remaining prospects
C) the rival firms try to capture greater market share by lowering their product price
D) the profit margins of the firms decline
E) the firms cannot raise demand substantially by raising its market expenditure

Question

Quizplus · Accepted Answer

A low market-penetration index means that fewer customers have been exposed to the product, which indicates substantial growth potential for all firms as there is a large untapped market for the product.

A Low Market-Penetration Index Indicates ________