________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.
A) Sales budget
B) Market potential
C) Company sales forecast
D) Sales quota
E) Company sales potential

Question

Quizplus · Accepted Answer

Market potential is the maximum sales possible for all firms in a market, and it is the limit approached by market demand as industry marketing expenditures approach infinity. It represents the upper boundary for sales by all the companies in the industry, assuming all marketing efforts are maximized.

________ Is the Limit Approached by Market Demand as Industry