Total customer benefit is the perceived monetary value of the bundle of economic, functional, and ________ benefits customers expect from a given market offering.
A) fabricated
B) advertised
C) psychological
D) intangible
E) realized

Question

Quizplus · Accepted Answer

Total customer benefit includes economic, functional, and psychological benefits, reflecting the total value customers perceive in a product or service.

Total Customer Benefit Is the Perceived Monetary Value of the Bundle