RBC wants to understand what value propositions make sense to which customers. When the bank discovered that it sometimes makes sense to tell a customer her or she is not using the right service, even if that services generates less revenue in the short term, it was acting on a
A) return on quality.
B) customer lifetime value.
C) leverageable advantage.
D) competitive advantage.
E) customer profitability analysis.

Question

Quizplus · Accepted Answer

RBC's focus on understanding which value propositions make sense for which customers is an example of customer lifetime value (CLV) analysis. This involves evaluating the long-term value a customer will bring to the company, which may involve recommending a lower-revenue service if it will ultimately result in higher CLV for that customer.

RBC Wants to Understand What Value Propositions Make Sense to Which