The ________ consists of the whole cluster of benefits the company promises to deliver; it is more than the core positioning of the offering.
A) value proposition
B) mission statement
C) corporate pledge
D) corporate perceived value
E) customer promise

Question

Quizplus · Accepted Answer

The value proposition refers to the complete package of benefits that a company promises to deliver to customers, which may include factors beyond the core product or service offering. A mission statement typically outlines the company's overall purpose and values, while a corporate pledge or customer promise may be specific commitments related to customer service or quality. Corporate perceived value may refer to the customer's overall impression of the company, while the value proposition is a more specific concept.

The ________ Consists of the Whole Cluster of Benefits the Company