________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A) Report rating
B) Competitors market share rate
C) Perceived usefulness
D) Customer perceived value
E) Failure avoidance rate

Question

Quizplus · Accepted Answer

This definition refers to Customer Perceived Value, which is determined by subtracting the total perceived cost of an offering from the total perceived benefits. It takes into account the customer's evaluation of alternative options in the market.

________ Is the Difference Between the Prospective Customer's Evaluation of All